The beauty industry in the USA is thriving, offering a wide range of products from skincare and cosmetics to haircare and personal care essentials. For businesses looking to enter or expand within the beauty market, partnering with reliable wholesale suppliers is crucial. Whether you’re operating a salon, boutique, or online store, sourcing high-quality products at competitive prices is essential for meeting customer demands.
In this post, we’ll explore the top 10 wholesale beauty suppliers in the USA, known for their extensive product offerings, exceptional service, and trusted industry reputation. These suppliers cater to a variety of beauty needs, ensuring that businesses have access to the latest trends, premium quality, and reliable support.
Trends, Demand and Current Market of Wholesale Beauty Supplies in the USA
The wholesale beauty supply market in the USA continues to experience significant growth, driven by evolving consumer preferences, rising demand for skincare, cosmetics, and personal care products, and the increasing popularity of clean beauty and sustainable practices.
In 2023, the U.S. beauty industry generated over $90 billion in revenue, with projections estimating continued growth, driven by both online sales and physical stores. The shift toward clean beauty and cruelty-free products has reshaped consumer purchasing behavior, with a growing preference for natural, organic, and eco-friendly options.
Key Trends:
1. Clean and Sustainable Products:
According to a 2023 report by Grand View Research, the demand for clean beauty products is expected to grow at a compound annual growth rate (CAGR) of 5.7% through 2030. Consumers are increasingly seeking products that are free from harmful chemicals and aligned with sustainable practices.
2. Rise of E-commerce:
Online sales of beauty products have surged, with e-commerce accounting for over 35% of the total beauty market in the U.S. This shift is fueled by the convenience of shopping online and the growing preference for direct-to-consumer models.
3. Diversified Product Demand:
There is a growing interest in multifunctional and personalized beauty products. According to Statista, the U.S. skincare market alone is projected to reach $17.2 billion by 2026, driven by demand for anti-aging, hydration, and natural skincare products.
4. Influence of Social Media & Influencers:
Platforms like Instagram and TikTok continue to play a significant role in driving product discovery, with influencer marketing contributing to brand visibility and sales. According to Nielsen, beauty influencers were responsible for around $15 billion in sales in 2022, highlighting their impact on purchasing decisions.
5. Skinimalism & Minimalistic Beauty Routines:
A growing trend of “skinimalism” has emerged, where consumers prioritize fewer, more effective skincare products. This shift emphasizes quality over quantity, boosting demand for high-performance beauty essentials.
Market Insights:
1. Natural & Organic Beauty Products:
The U.S. market for natural and organic beauty products is projected to grow at a CAGR of 6.9% from 2023 to 2030. This growth is driven by increased awareness of the harmful effects of synthetic ingredients.
2. Personal Care Boom:
The personal care segment, including items like shampoos, conditioners, and haircare products, is witnessing steady demand, expected to reach $23 billion by 2026.
3. Luxury & Professional Products:
Wholesale suppliers focusing on high-end and professional-grade beauty products are thriving, particularly those catering to salons, spas, and beauty professionals. The professional beauty sector alone was valued at $53 billion globally in 2023, with a significant share coming from the U.S.
Demand Drivers:
1. Increased Consumer Awareness:
A rising focus on wellness and self-care has led consumers to prioritize products with clean and ethical credentials.
2. Beauty for All:
The demand for inclusive beauty products, catering to all skin tones and types, continues to grow. Brands that offer diverse product lines are gaining significant traction.
Wholesale beauty suppliers that align with these emerging trends, focusing on clean beauty, e-commerce capabilities, and innovative product offerings, are well-positioned to meet the evolving demands of U.S. consumers.
List of Top 10 Wholesale Beauty Suppliers in the USA:
1. Cosmopolitan Cosmetics
- Year Founded: 1989
- Headquarters: Los Angeles, California, USA
- Main Services & Products: Cosmopolitan Cosmetics specializes in the distribution of professional beauty products, including cosmetics, skincare, hair care, and salon equipment. They offer a wide range of products catering to both professional beauty salons and individual consumers.
- Primary Market: Salons, spas, beauty professionals, and online retailers in the U.S.
Company Profile:
With over 30 years of experience, Cosmopolitan Cosmetics has built a strong reputation for providing high-quality beauty supplies. They cater to both retail and wholesale customers, offering a broad selection of products from leading brands, focusing on haircare, skincare, and cosmetics.
2. Beauty Joint
- Year Founded: 2001
- Headquarters: Los Angeles, California, USA
- Main Services & Products: Beauty Joint offers a wide range of beauty supplies, including hair care products, cosmetics, skincare, and salon equipment. They provide affordable and professional-grade beauty products targeted at salons, beauty professionals, and online retailers.
- Primary Market: Salons, individual beauty professionals, and online beauty retailers in the U.S.
Company Profile:
Beauty Joint is known for its competitive pricing and extensive product selection, catering to the growing demand for salon-grade beauty supplies, particularly through e-commerce.
3. ShiJingCheng
- Year Founded: 2008
- Headquarters: Guangzhou, China
- Main Services & Products: ShiJingCheng specializes in medical and beauty consumables such as non-woven facial masks, head protection, respiratory protection, and other health-related products. They supply beauty salons and medical facilities with high-quality, protective equipment.
- Primary Market: Global medical and beauty sectors, with a strong presence in the U.S. and Europe.
Company Profile:
ShiJingCheng has established itself as a leading supplier of medical and beauty products worldwide. Their extensive product line, including disposable face masks, hair protection, and health safety products, ensures they meet the needs of beauty professionals and medical institutions.
4. Marlo Beauty Supply
- Year Founded: 1982
- Headquarters: Philadelphia, Pennsylvania, USA
- Main Services & Products: Marlo Beauty Supply provides a wide range of professional beauty products, including hair care, skincare, cosmetics, and salon equipment. They focus on offering high-quality products at competitive prices to beauty professionals and salons.
- Primary Market: Salons, barbershops, and beauty professionals across the U.S.
Company Profile:
With nearly 40 years of experience, Marlo Beauty Supply has become a trusted name in the beauty industry, known for its excellent customer service and extensive range of beauty supplies.
5. SalonCentric (A division of L’oreal)
- Year Founded: 1999 (as part of L’Oréal’s network)
- Headquarters: Irvine, California, USA
- Main Services & Products: SalonCentric provides salon professionals with access to professional-grade beauty products, including hair care, skincare, nail products, and salon tools. They are a key supplier for L’Oréal’s portfolio of brands.
- Primary Market: Licensed beauty professionals, salons, and beauty schools across the U.S.
Company Profile:
SalonCentric focuses on serving the professional beauty industry, offering exclusive access to L’Oréal’s products and other top brands. Their extensive distribution network ensures that beauty professionals have access to the latest trends and products.
6. Wholesale Beauty Club
- Year Founded: 2004
- Headquarters: Los Angeles, California, USA
- Main Services & Products: Wholesale Beauty Club supplies a wide range of beauty products, including hair care, skin care, cosmetics, and salon equipment. They focus on offering competitive pricing to beauty professionals, salons, and beauty retailers.
- Primary Market: Salons, beauty professionals, and retailers across the U.S.
Company Profile:
The company is known for providing affordable, top-quality beauty supplies. Wholesale Beauty Club has built a strong reputation among beauty professionals for delivering cost-effective products without compromising on quality.
7. TNG Worldwide
- Year Founded: 1983
- Headquarters: Brooklyn, New York, USA
- Main Services & Products: TNG Worldwide offers an extensive range of beauty products, including hair care, cosmetics, skincare, salon equipment, and tools. They specialize in providing both professional-grade and consumer-grade products at wholesale prices.
- Primary Market: Salons, beauty professionals, and retail outlets across the U.S.
Company Profile:
TNG Worldwide has been a key player in the beauty supply industry for decades. They offer high-quality products at competitive prices to meet the demands of salons and beauty professionals.
8. HD Beauty
- Year Founded: 2005
- Headquarters: Miami, Florida, USA
- Main Services & Products: HD Beauty specializes in professional beauty supplies, including cosmetics, skincare, hair care, and salon equipment. They focus on serving licensed beauty professionals with top-tier, salon-quality products at wholesale prices.
- Primary Market: Salons, beauty professionals, and beauty retail stores across the U.S.
Company Profile:
HD Beauty is recognized for its commitment to providing top-quality products for salons and beauty professionals, ensuring they have access to the latest trends and innovations.
9. BiloBeauty
- Year Founded: 2010
- Headquarters: Los Angeles, California, USA
- Main Services & Products: Bilobeauty specializes in high-quality professional hair care and beauty products, including wigs, extensions, hair tools, and accessories. They focus on offering a wide range of products designed for beauty professionals and salons.
- Primary Market: Salons, beauty professionals, and retail outlets across the U.S.
Company Profile:
Known for its extensive product line of hair care and beauty supplies, Bilobeauty has gained a reputation for providing salon-quality products at competitive prices. They cater to beauty professionals, ensuring access to the latest trends and innovations in the hair care and beauty industry.
10. Jinny Beauty Supply
- Year Founded: 1998
- Headquarters: Los Angeles, California, USA
- Main Services & Products: Jinny Beauty Supply specializes in hair care, wigs, extensions, and cosmetics. They cater to beauty professionals, offering wholesale prices on a wide range of products including beauty tools and salon equipment.
- Primary Market: Salons, beauty professionals, and retail outlets across the U.S.
Company Profile:
Jinny Beauty Supply has grown into a leading supplier of hair and beauty products. The company is known for its extensive inventory and commitment to providing high-quality, affordable products to salons and beauty professionals.
The Bottom Line
The wholesale beauty supply industry in the U.S. is thriving, driven by increasing demand from beauty professionals, salons, and retailers. The companies listed, including Cosmopolitan Cosmetics, Beauty Joint, ShiJingCheng, Marlo Beauty Supply, and Jinny Beauty Supply, have established themselves as key players, offering a wide range of high-quality products like hair care, skincare, cosmetics, and salon equipment.
These suppliers continue to meet the evolving needs of the beauty industry, ensuring that professionals have access to top-tier products at competitive prices. With continued growth and innovation, the U.S. beauty supply market is expected to expand further, providing greater opportunities for beauty professionals and retailers alike.
FAQs
What types of products do wholesale beauty suppliers typically offer?
Wholesale beauty suppliers typically offer products such as hair care, skincare, cosmetics, salon equipment, wigs, extensions, and beauty tools designed for beauty professionals and salons.
How do wholesale beauty suppliers benefit beauty professionals and salons?
Wholesale beauty suppliers offer cost-effective pricing on high-quality products, helping beauty professionals and salons access the latest trends and innovations while maintaining competitive pricing for their services.
Are these suppliers only limited to U.S. markets, or do they serve international markets as well?
Many of these suppliers, like ShiJingCheng and Jinny Beauty Supply, serve both the U.S. market and international markets, offering global shipping and products tailored to diverse consumer demands.
